Well, some of these folks are probably just like that, but being realistic, many of these "habitual refunders" just like to take advantage of your word and your integrity when it comes to honoring your money-back guarantee, to get their hands on your digital products by paying nothing. I know, because I see it everyday with my 3 online businesses.
And to make things worse, these habitual refunders, as well as some of your actual, normal customers, most likely will...
- Start "sharing" your product (distributing illegal copies, in other words) with their friends, family, and coworkers — giving them free access to your valuable products when they should be paying you for it
- Make your product available for free (sometimes unknowingly) to hundreds of thousands of people that use of P2P (peer-to-peer) file sharing networks — making it easy for anyone to steal your product in just a few clicks
- Upload a copy of your digital product to the Internet (usually on a crappy, free website) to be downloaded by hundreds - if not thousands - of freebie junkies
- Profit at your expense by selling bootleg copies - individually or packaged - of your digital product on burned CD's, in online auctions, or on the Internet, just to name a few
As you can see, the problem isn't only because of the free-loaders that always request to be refunded, but it's also because of all the people that start making copies of your product in one way or another (the main vulnerability of digital products)
And to top it off, they think there's nothing wrong with copying your product, when it's actually illegal according to worldwide laws.
Doesn't it make you feel angry and frustrated to know that you can't do anything about these people who are copying your valuable products (in which you poured your heart, time, and money ) and giving them away to everybody and their dog, without you getting paid, and when it's your absolute, lawful right?
Picture this... From all the customers you acquired in a month, let's say that 10 of them share copies of your product with at least 3 people on average (a very conservative number) in a timeframe of one month through e-mail, burned CD's, free download sites or P2P file-sharing networks.
Even though each one of these customers is only "sharing" copies with 3 persons, the number of illegal copies and lost profits grow rapidly as the time passes due to the "viral" factor involved.
Supposing that you're selling a digital product priced at $47, and that every person the product is shared with, also shares the product with another 3 persons within one month, below is a simple table that proves my point:
| Amount of illegal copies | Month | Lost profits |
| 10 (original customers) x 3 copies shared by each one = 30 people that now have illegal copies of your product | 1 | ($47 x 30 copies) = $1,410 |
| 30 people with llegal copies x 3 copies made by each one = 90 people with illegal copies | 2 | ($47 x 90 copies) = $4,230 |
| 90 people x 3 copies = 270 copies | 3 | $12,690 |
| 270 people x 3 copies = 810 copies | 4 | $38,070 |
| 810 people x 3 copies = 2,430 copies | 5 | $114,210 |
... resulting in a shocking total of $114,210 in lost profits in only 5 months, from just from 10 people, and with a low-priced $47 product.
Now, adjust the figures to:
- The real price of your product
- The amount of purchases you acquire in a month and the real percentage of people that make copies of your product
- The real number of copies of your product a typical customer would directly (or indirectly) share with other people
... and you'll see for yourself how this profit leak in your business is a roadblock to your efforts, your sales, and your bottom-line.
Until now, solving this problem - partially, at least - was done either by paying over $1500 - $2000 in fees to a programmer for installing a custom-made system into your products (which only prevents unauthorized use, but does not prevent copying — and it's very easy to also share registration keys and passwords), or buying some cheap software - many of which can be cracked with moderate computer knowledge - to make a shareware version of your digital products, and which still, do not prevent people from copying your product or sharing the registration key to unlock it.
That's exactly why I decided to develop a unique software system that was not only highly effective, reliable, and easy to use (even for a computer newbie), but also easily afforded by any Internet marketer or product developer...
Why Is The Software Defender System So Effective
And Secure For Protecting Your Digital Products?
1. It does NOT rely on simple registration-key protection which can be easily defeated by sharing the registration key with another person.
2. It does NOT rely on hiding or cloaking your download URL, as anyone with moderate HTML knowledge could easily sneak and find out what's your download URL in just a few minutes.
3. It does NOT rely on shareware, which can be effortlessly cracked by putting back your computer clock or by using the Windows Registry editor.
Instead, Software Defender uses a much securer, advanced system that gives and requires a unique license key from your customers in order to use your products. Here's the simple process of what your customers would need to do in order to activate access to your product:
1. Your customers pay you and then are redirected to a special "thank you" page URL (which is given to you in your Software Defender account) and download your product.
2. When your customers open your digital product, they will be requested to enter their license key into a text box and then click a simple button.
3. After the button is clicked, Software Defender will check if that license key is valid and active. If it is, your customer will start using your product right away, and if the license key was deactivated or deleted by you, no matter what they try, they will NOT be able to use your product again until you reactivate his/her license key from your Software Defender account.
Furthermore, because each license key can only be used from one unique computer once it's activated, it will be impossible for anyone to use your digital products if they have got a pirated copy or a shared copy from a friend.
Also, since you can terminate access to your digital product for any person you choose at only one mouse click, the free-loaders that always ask for refunds won't be able to use your product anymore, unless they repent and pay for your product again.
Just Follow These 5 Simple Steps, And Any Of Your Digital Products Will Be Protected In Under 15 Minutes...
 | Login to the Software Defender™ web-based software using your username/password, and your favorite web browser from any computer in the world. |
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 | Enter the name of your product, and the URL of the current "thank you or download" page your customers see after they purchase your digital product. |
 | |
 | Open the Software Defender™ Wrapper program, enter your login/password and select the file that contains your digital product, and click the "Lock" button. |
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 | After you finish step #3, the Software Defender™ Wrapper program will convert your digital product file in the protected version (as well as make a backup of your original file). Now just open your favorite FTP browser, login via FTP to your website, and upload the protected version of your digital product to its original location in order to update the file. |
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 | Now go back to the Software Defender™ system, click on "Products" at the top tabs, then click on "details", copy/paste the new "thank you or download" page URL given to you (see screenshot below), and enter it into your Clickbank, 2Checkout, or PayPal account, or into your merchant account system. |
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What Advantages Does The Software Defender™ System
Give You Over Other Similar Solutions?
- It is totally compatible with any online payment processor you have, including Clickbank, PayPal, 2Checkout and even your current merchant account system
- Protects all your digital products in a snap, whether they're executable software programs, PDF e-books, EXE e-books, ZIP files, or any other type of digital file, by using automated blocking of license violators with set of powerful, smart filters
- Allows you to protect as many digital products you want, for just one super low monthly investment
- Effectively prevents people from using copied versions of your products, by using a license key that is uniquely matched to the computer of the original customer, based in advanced hardware identification and IP address tracking technology that's almost impossible to crack
- Recovers lost profits by literally forcing people to buy your product if they want to get access to it
- Each license key will only unlock access to your product on ONE computer. After it's used no one will be able to use it again (unless you allow so), stopping people from using copied or illegally downloaded versions of your products!
- Allows you to terminate access to anyone who has asked for a refund, prohibiting further access to your product — and even if s(he) reinstalls your product!
- "Set and forget technology" — Set up a few things and it will protect all your digital products on auto-pilot. The only time you'll need to use it again is when someone requests for a refund, or when you want to add new products
- Lets you track the use of EVERY licensed copy of your products. You'll always be able to know the full name, email address, and license key from all the original customers, the number of people that tried to use a copied version of your product, whom they got it from, and when they got it
- Create almost-uncrackable, secure shareware versions of any of your digital products. Just set the duration in days of the free trial, and you'll be able to increase your sales by offering free demos, while at the same time preventing anyone from continuing to use your product after the trial has expired! — And no, they can NOT be cracked by setting your computer clock back!
- Earn residual income by charging a recurring fee to use your product — Just set the licenses of any of your products to expire after a certain number of days, and your customers will be required to pay to renew their license. If they don't pay you, they will be unable to use your product again!
- Integrates easily and effortlessly in less than 15 minutes — NO HTML or programming knowledge is required. Just point, click, copy, and paste. It's that easy.
- Gives you real-time, detailed statistics about the usage of your software, e-books, or other digital products, and allows you to track which versions of your digital products your customers are using
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